Packaging Design: A key to cost control in any business

No matter what business or industry niche you are in, product packaging is a critical element in controlling costs and maximizing profits. Unfortunately, many companies fail to understand the vital role that packaging design plays. As a result, packaging costs undercut revenues in ways that companies may not even see or recognize. When companies overlook product packaging, it triggers a powerful multiplier effect that causes logistical costs to rise every step of the way – from manufacturing and administration to transportation, warehousing, and product handling. Critical packaging design factors include such things as weight and dimensions, impact resistance, handling procedures. That is why it is so crucial for businesses to optimizetheir packaging designs to fit their particular needs and requirements, in order to minimize the total cost of logistics and maximize their profit potential.